Company Event Promo Video

In this project client was in pursuit to create a event promotion video which they held for their brand company. Originally they had collection of their footage and favorite point.

Context

A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
Details
Time Frame:

1-2 Weeks

Role:

Video Editing, Motion Grahics, Final Touch up

Involvement:

A Scrtach to final product

Overview

The goal of this promo video  is to highlight the quality and value provided by the company and make a razor sharp image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.

Challenge

Initally the challenge was to organize and check all footage to see if some parts are more important The selection of the music as the video paces with it.

Creating a Video that will not exceed 2 minutes and also capture the viewership of the audience. Keeping the focus intact till the end point for the video.

Solution

These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.

  • Strong branding can create a sense of community among users
  • Effective product branding goes beyond functionality and connects with consumers on an emotional level
  • Continuously monitor brand performance and customer perceptions

Results

Branding is a multifaceted and dynamic process that requires careful planning, creativity, and ongoing management. It’s about creating a cohesive and compelling narrative that resonates with the target audience, building trust, and fostering long-term relationships. By aligning the brand’s purpose, identity, and values with the needs and desires of the audience, businesses can create powerful brands that stand the test of time.
Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.